How?

I help you align three key artifacts behind growth-enabling SaaS pricing:

• I get to understand how you deliver value to your customers.

• I get to understand the current state of your marketing/ sales processes and toolset.

• I help you reframe your value proposition into a Pricing scheme that scales with customer value - and respects the core math behind SaaS growth.

I help you internalize the core math through a simple ARR growth modelling tool I built for this purpose. This serves to validate ideas and strategic decisions, and confirms whether your pricing can realistically support SaaS growth. It's a safe way to stay connected to the business model - and to the growth vision you want to bring to life.

What does 'scaling with business value' specifically mean? 

We work with four requirements:

1) Allow a low entry point

To keep lead flows healthy, make your solution accessible to a broad audience, and leave enough room for experimentation while finding a product-market fit that works from a monetization perspective.

✓ This enables healthy growth from new customers.

2) Scale with customer value and purchasing power

As customers grow, your pricing grows with them, particularly for key segments with higher purchasing power.

✓ This creates space for upsells.

3) Simplify business logic to align with your CRM and payment tools - by design

✓ This mitigates churn and downsell risk while preventing rise of (avoidable) operational costs.

4) Make pricing elastic, easy to change and expand

✓ This allows you to introduce new, experimental products and services faster and cheaper from implementation point of view.