How?

Cut the wings of the good old funnel, and you get something truly actionable:

A funnel report - on its own - shows the number of (already happened) conversions. Think of it as a health check on your revenue generation.

However, it leaves you blind on what can you do - here and now - to improve in generating revenues.

Unfolding improvement opportunities in revenue delivery

At the Revenue Delivery Flow workshops we zoom in between the conversion points of the funnel. This gives us the right perspective to understand:

• How lead flows and opportunities build up, move through the system, and convert into revenue at the end

• How the design and implementation of these cascading value streams affect their ability to maximize revenue delivery.

• Where waste hides in the system? Where do we spend unnecessarily, and where do revenue opportunities fall out of the pipeline.

• How some well-known marketing and sales KPIs can mislead us, and what should we pay attention to if we want to grow more cost-effectively, and more predictably. 

• What a healthy revenue flow looks like — what throughput and cycle times are typical at each stage, and where current campaigns or open deals show signs of risk (fewer leads than expected, slower closes, or deals at risk of falling through). What needs attention to keep your revenue flow on track.

• Which SaaS financial metrics connect to these flow metrics — to make sure your revenue generation efforts translate into real monetary growth

All in all: how to de-risk, actively manage, and continuously improve revenue delivery through purposefully designed processes.